In this text Paul Kerton and Deirdre McQuillan introduces us to a meaning of colours. According to authors of this text, colour may influence us to buy certain products, work harder ar even to rise our blood pressure.
The marketing world already knows the effect colours make to the costumer. Such things like, how much appealing would the sweet look like to a buyer also depends on its colour. Another important statement is that the preference of the colour may also depend on a culture - one nation would prefer one product to other.
The effect of colours is not only caused by the structure of the eyes, but it rises from the other system of the body. Experiments of John Ott have shown that colour may directly affect nervous system. It was saw that being in red surrounding rises blood pressure and in the opposite way - blue colour lowers blood pressure.
These discoveries are now used in fast food chains. There red and orange surroundings make people feel more hungry and cause time to seem to pass more quickly. Moreover, colours are used to strengththe effect in marketing. It was found that people judge a product by its packet.
In conclusion, all these facts have showed that our mind, choice and behaviour are unconsciously influenced by the power of colours.
The Telegraph Sunday Magazine
